Australian coffee in Seoul: Market Lane Coffee at the 2025 Seoul Cafe Show

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The wait is finally over! The giants of Australian specialty coffee are touching down at COEX.

The Seoul Cafe Show is always the highlight of the year for coffee enthusiasts, but the 2025 edition brings something extra special. If you appreciate delicate pour-overs, transparent sourcing, and that distinct Melbourne coffee culture, you need to head straight to the Market Lane Coffee booth.

For years, Market Lane has been a bucket-list roaster for anyone visiting Australia. Now, they are bringing the full Melbourne experience right to the heart of Seoul.

☕ Who is Market Lane Coffee?

For those who haven't had the pleasure yet, Market Lane is a specialty coffee roastery born in Melbourne. They are famous for their philosophy: "We love to make coffee for the city that loves to drink it."

They are known for their incredibly high standards in green bean sourcing, their light-to-medium roast profiles that highlight the fruitiness of the bean, and their clean, iconic aesthetic.

What to Expect at Their Booth

The 2025 Cafe Show is massive, so here is why you need to prioritize the Market Lane booth:

• Exclusive Cuppings: Taste their latest seasonal harvest. Rumor has it they are bringing some exclusive lots from [Insert Region, e.g., Santa Clara or Ethiopia] specifically for the Korean audience.
• Meet the Roasters: This is a rare chance to chat with the team from Melbourne about their roasting philosophy and brewing recipes.
• The Merch: Market Lane’s branding is legendary. Expect to see their signature navy-and-white tote bags, aprons, and ceramics. Pro tip: These usually sell out fast, so go early!
• Guest Baristas: Watch top-tier brewing demonstrations using their signature seasonal espresso blend.

"Coffee is a fruit, and it should taste like one." – Come experience exactly what they mean by this.

Why This Matters

Korea’s love affair with Australian coffee culture is deep. The "Flat White" is now a staple in Seoul cafes, and the demand for high-quality specialty beans is at an all-time high. Market Lane’s participation in the 2025 Seoul Cafe Show signifies just how important the Korean market has become on the global stage.

Whether you are a cafe owner looking for a new wholesale partner or a home brewer looking for the perfect bag of beans, this is your stop.

See you at the show! Don't forget to grab a Flat White.