Melbourne’s Cult-Favorite 'Market Lane Coffee' is Finally Coming to Seoul

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The wait is over. The navy-and-white cup that defines Melbourne coffee culture is touching down in the heart of Gangnam.

If you’ve ever traveled to Melbourne, you know that Market Lane Coffee isn’t just a cafe; it’s an institution. Known for their obsessive quality control, their philosophy that "Coffee is a fruit," and their beautiful, minimalist aesthetic, they are the gold standard of Australian specialty coffee.

For years, Korean coffee lovers have had to fly to Australia or order beans internationally to get a taste. But now, Market Lane is making a massive move into the Korean market with two major locations.

📍 First Stop: Shinsegae Department Store, Gangnam

The first place you’ll be able to get your hands on a Market Lane pour-over is at the epicenter of Korean luxury retail: Shinsegae Department Store in Gangnam.

Market Lane is launching here to give Seoulites their first taste of Melbourne. Whether you are shopping for luxury goods or just need a caffeine fix, this location promises to bring high-end specialty coffee to one of the busiest spots in Seoul. Expect to see their signature seasonal beans and, hopefully, their famous retail merchandise (tote bags and ceramics) on the shelves.

🗓️ Coming Soon: Cheongdam-dong (January 2026)

While Shinsegae Gangnam is the appetizer, the main course is coming next year.

Market Lane Coffee is scheduled to open a flagship location in Cheongdam-dong in January 2026.

Cheongdam is known as the fashion and lifestyle hub of Seoul, making it the perfect home for a brand as aesthetically driven as Market Lane. This standalone location is expected to offer the full "Melbourne Experience"—think spacious interiors, a dedicated slow bar for hand-drips, and an atmosphere that mimics their iconic Prahran Market or Carlton shops.

What to look forward to at the Cheongdam Flagship:

• Full Bean Lineup: Access to their complete range of single-origin beans.
• Cupping Sessions: Opportunities to learn from the head roasters.
• The Vibe: A slice of relaxed Australian cafe culture amidst the hustle of Seoul.